Targeted Marketing Concepts

Improve ROI & Deliverability

Today’s typical list from top mailing suppliers turns out to be only about 96% accurate. By applying our data-quality solutions, which dynamically compares each customer record with a proprietary, multiple corroborated consumer data source, accuracy jumps to near 100%.

Since you don’t waste postage and printing on that 4% of your list that’s undeliverable—and since you’ll now get your rate of return on 100% of your list—your response and ROI go up. Better addresses will save postage and improve delivery on some of the other 96% as well. And the process almost always saves more money than the processing charge.