Targeted Marketing Concepts

Target Fast In-Home Delivery

Our postal optimization software leverages the mail send annually to lift the level of USPS qualification and improve drop-ship discounts for your mailings.

This software targets in-home dates, not drop dates. It dynamically follows each of the millions of pieces of mail flowing through our facilities everyday. Based on each piece’s exact planned completion time, the optimization software prebuilds trays and plans drop shipments across mailings that assure the cheapest total cost of delivery while still meeting deadlines. Nearly all mail qualifies for copalletizing on our direct trucks.

Regardless of the technology, RB Concepts has the experience to meet your schedules efficiently.

Integrate Digital 1-to-1

Digital communication supports and expands your marketing program. And clearly, personalization sells.

One-to-one printing ranges from offset-quality, truly customized, high-end collateral one-offs to double-sided, full-color, fully variable direct mail. It’s the fastest way to put fully personal full-color material right into your prospect’s hands.

One-to-one internet ranges from individual emails with personalized URL’s to custom landing sites with full internet storefront and follow-up fulfillment.

We have extensive experience and core competencies in planning and timing your print, digital and media programs to complement and extend their individual reaches.